April 25, 2016
Grundfos Gulf Distribution Opens Studio Miyah in Dubai
Dubai, United Arab Emirates, 25th April 2016: In an effort to
reaffirm its sustainable innovation and environment-friendly practices,
Grundfos Gulf Distribution, the world leading pump manufacturer, opened today
Monday its new showroom Studio Miyah in Dubai’s Jebel Ali Freezone. The new
showroom is the latest initiative by the industry leader that takes visitors on
an interactive journey to discover pump manufacturing.
The grand opening ceremony was attended by Her Excellency Merete
Juhl, Danish Ambassador to the UAE; alongside a number of high level dignitaries
and guests. Her Excellency the Ambassador delivered a speech during the event
by which she congratulated Grundfos and wished the company further success.
Named ‘Miyah’, the Arabic word for water, the new showroom resembles
a laboratory, with pump solutions displays exhibited against blue walls
decorated with piping motifs. Spacious, with a fresh feel filled with
air-conditioned breezes, the showroom embodies the essence of water, the
world’s most precious resource. The Nordic roots of the company are evident in
this multifunctional, inspirational and educational space that reflects the
spirit and excellence of Grundfos, whose commitment to curb carbon emissions is
core to the company’s brand values and DNA.
Commenting on the occasion, Henning Sandager Andersen, Area
Managing Director of Grundfos Middle East and Turkey said: “We contribute to
global sustainability by pioneering technologies that improve the quality of
life for people and demonstrate the care we extend to the planet. Through the ‘Miyah’ Studio, we are excited to share how we do this with our customers and visitors.
We take visitors on a journey to discover water, educate them on pump solutions
and smart control systems and inspire them to start conversations on what they
have seen and experienced.”
The intricacy of pump manufacturing is explained at Studio Miyah
through speech bubbles, visual aids, presentations, and videos. These
interactive tools give visitors insight into pump solutions and the environment
in which they operate. Visitors’ interactive journey will go through seven
different islands, featuring daily processes in which Grundfos’ pumps play a
role. These islands include: the HVAC station explains pumps used in heating,
air conditioning and district energy applications, while the water supply
station illustrates optimized water intake and distribution. Additional
stations discuss pumps needed in fire-fighting and pressure boosting systems.
The wastewater treatment station explains non-clogging pumps, while the
domestic building service station shows the pumps needed for domestic
utilities. Finally, the dosing and disinfection station addresses the precision
and effectiveness of chemical dosing.
began with Poul Due Jensen. His founding vision and values laid the foundation
for the Grundfos brand. He believed in the power of innovation, the value of
thinking ahead and the importance of being responsible. He said in 1952: “The
world is full of problems that can be solved in a better way.” Due to his
natural curiosity and strong will, he always wanted to do more for his company,
and believed in social responsibility towards employees and local societies.
The legacy of Poul Due Jensen was continued by his son Niels Due Jensen who
formalized the brand’s promise: “Be, think, innovate”. He said: “I believe that
we all want to deliver the world to the next generation in a better state than
we inherited it.”
in 1945 in Bjerringbro, a small town in Denmark, Grundfos has expanded its
production to over 40 countries. Today Grundfos is represented by 19,000
employees in over 50 countries worldwide with revenue above 3 billion euros.
Additionally, Grundfos has a strong local presence through its distributors and
partners. With an annual production of more than 16 million pump units serving
systems within buildings, industry, waste utilities, infrastructure,
landscaping and water treatment, Grundfos is one of the world’s leading pump manufacturers
and a trendsetter in water technology.
the highest industry standards in energy efficient and sustainable pumping
solutions is a key part of Grundfos’ foundation. Built on values and high
ethics, Grundfos works with local communities and global society to resolve the
world’s water and energy challenges. Grundfos has been present in the Middle
East since the 1980s and today its regional headquarters are in the Jebel Ali
Freezone, one of the largest ports and freezones in the world. It has
additional representative companies in KSA and Egypt, and branch offices
throughout the region.
Gitte Borup Nielsen
+971 50553 2540
Grundfos Gulf Distribution at: